Posts Tagged ‘Cadillac’

2010 US luxury brand sales monthly recap – February

March 2nd, 2010

luxury battle

Year-to-date sales figures:

1. MB: 30,028
2. Lexus: 29,304
3. BMW: 28,163

Lexus is a close second despite the massive Toyota recall fiasco (By the way, you can show your support to Toyota by signing the “I Support Toyota” petition). MB had a fabulous month which enabled them to take the lead, BMW remains at 3rd but still well within the striking distance. Seems like the Toyota recall is hurting Lexus but definitely not lethal, people are still buying Lexus products for their reliability, luxury and the legendary customer service.

Few interesting facts worth to point out…

1. Another bad month for the HS, a hybrid ES looks better than ever now?

2. The 7-series really took a charge in February, maybe the LS and S-class are showing their ages?

3. The Acura TL sales remain pathetic month after month, this might be the most epic fail in Honda’s history.

4. Audi’s sales number is steady but still isn’t where they want it to be with the big boys.

Following is the complete sales number break down for all luxury brands:

Brand February 2010 2010 YTD
Acura 8,939 16,071
Audi 6,216 12,726
BMW 15,100 28,163
Cadillac 9,273 17,713
Infiniti 7,041 13,752
Lexus 13,787 29,304
Mercedes 14,870 30,028

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2010 US luxury brand sales monthly recap – January

February 8th, 2010

luxury battle

1. Lexus: 15,517
2. MB: 15,158
3. BMW: 13,163

Lexus remained strong among the luxury brands even under the massive Toyota recall that’s currently going on and MB is a very close second. As for BMW… after the “supposed-to-take-over-as-number-one” year in 2009, the question now is where is it headed with all the niche products like the X6M, X5M and the 5-series GT.

Few interesting facts worth to point out…

1. The HS sales still isn’t as well as Lexus had predicted, maybe some “spice” is missing for this car?

2. The LS sales went up compare to last year… facelift and the addition of the sports model are working?

3. BMW sold 5,418 3-series in january… this thing usually goes for 8,000 – 9,000 units per month just not that long ago. BMW losing its magic or people are getting smarter?

4. Acura sold 1,986 TLs, considering that the previous generation was challenging the 3-series for the top entry luxury sedan spot this is just plain PATHETIC. Still think the beak and ugliness isn’t hurting Acura?

Following is the complete sales number break down for all luxury brands:

Brand January 2010 2010 YTD
Acura 7,132 7,132
Audi 6,510 6,510
BMW 13,163 13,163
Cadillac 8,440 8,440
Infiniti 6,711 6,711
Lexus 15,517 15,517
Mercedes 15,158 15,158

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2009 NA luxury sales crown battle – November update

December 3rd, 2009

luxury battle

1. Lexus: 187,410
2. BMW: 176,374
3. MB: 170,403

One month to go and BMW is down by more than 11,000 units… The race has turned into let’s see who is going to capture the second spot, can MB pull out a miracle and steal it away from BMW?

Few interesting facts worth to point out…

1. Looks like Lexus will have no trouble to sell 200,000 units again this year in a down market despite all the naysayers have been predicted earlier this year.

2. TL is fading fast, once sold for 7,000 units a month now can barely pass 2,000. For those of you still think that Acura doesn’t have a problem? Wake up…

3. What’s up with Infiniti? They in deeper doo-doo than Acura and if you are doing worse than Acura that means you really suck a**.

4. RX is going strong as usual and outsold the entire Infiniti and Audi brand in the month of November.

5. Audi A4’s sales are lackluster, I am sure this is not what they had in mind with the new and improved (or the lack of in terms of interior) A4. Still think Audi doesn’t have a problem with their pricing strategy here in the US? Stop drinking the kool-aids…

Following is the complete sales number break down for all luxury brands:

Brand November 2009 2009 YTD
Acura 8,769 95,148
Audi 6,810 73,647
BMW 15,708 176,374
Cadillac 9,721 94,347
Infiniti 5,644 71,981
Lexus 18,500 187,410
Mercedes 16,797 170,403

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2009 NA luxury sales crown battle – October update

November 4th, 2009

luxury battle

1. Lexus: 168,910
2. BMW: 160,666
3. MB: 153,606

BMW is fading fast, by leading over 8,000 units with two more months go Lexus appears to have the 2009 luxury crown in the bag… MB had a solid month but is probably a little too late to challenge BMW for the number two spot.

Few interesting facts worth to point out…

1. Lexus again sold more than 8,000 RX (8,316 to be exact), which makes it best selling luxury vehicle second month in a roll. The RX also single handily outsold the entire Audi, Infiniti line and the BMW 3-series.

2. Acura only send 2,512 TLs out the lots in the month of October, which is over 40% drop from last year… Still thinking the new TL isn’t a flop? Think again…

Following is the complete sales number break down for all luxury brands:

Brand October 2009 2009 YTD
Acura 9,751 86,379
Audi 7,358 66,837
BMW 16,443 160,666
Cadillac 11,602 84,626
Infiniti 6,451 66,337
Lexus 19,502 168,910
Mercedes 18,193 153,606

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2009 NA luxury sales crown battle – September update

October 5th, 2009

luxury battle

1. Lexus: 149,408
2. BMW: 144,223
3. MB: 135,413

The lead that Lexus had over BMW has more than doubled from 2,000 in August to over 5,000 in September, seems to me that BMW’s chance to overtake Lexus in 2009 is all about to be over… With trailing Lexus by over 10,000 units MB is edging closer and closer to be eliminated from the battle.

Few interesting facts worth to point out…

1. Lexus sold 8,228 RX, which makes it the best selling luxury vehicle in September. The RX also single handily outsold the entire Acura, Audi or Infiniti brand.

2. Cadillac’s sales jumped over 4,000 units from August, impressive!

3. BMW 3-series dropped about 3,000 units from last month, don’t exactly know what is going on there but that is not a good sign for BMW.

Following is the complete sales number break down for all luxury brands:

Brand September 2009 2009 YTD
Acura 7,259 76,628
Audi 7,209 59,479
BMW 15,047 144,223
Cadillac 11,339 73,024
Infiniti 6,610 59,886
Lexus 17,939 149,408
Mercedes 16,985 135,413

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To Motor Trend: You are PATHETIC and WRONG

June 30th, 2009


Motor Trend recently did a comparo between the 2010 Cadillac SRX and 2010 Lexus RX350 and following is how they summarized in the article:

Simply put, the new Cadillac SRX drives the way it looks: sexy, fun, apart from the pack. It’s full of brand flavor, even if budget shortcuts reveal ragged edges under some of the covers. The Lexus RX 350 drives the way it looks, too: almost annoyingly competent. Cushy and comfortable, reliable and unobtrusive.

Those of you who value Lexus’ “relentless pursuit of perfection” will puzzle over our values in choosing this comparison’s winner. Those of you who understand how we value entertaining driving dynamics over all else will understand. The ‘10 Cadillac SRX is refined enough to overlook its shortcomings and take over the Lexus RX 350 because it’s the luxury crossover we’d prefer to look at and drive, every day. If Cadillac could close its refinement gap with Lexus, the new SRX crossover would be unbeatable in the marketplace.

First Place: Cadillac SRX
Good dynamics with a nice ride-handling compromise overcome refinement shortcomings. Turns out that Cadillac style and attitude work in this segment.

Second Place: Lexus RX 350
This is the benchmark for refinement and sumptuousness in luxury vehicles under $60,000. You will remember feeling coddled; you will immediately forget the drive experience.

At this point one would think that the SRX won this comparo fair and square… However, that’s not really the case with further examination. At the last page of the article MT also provided the OBJECTIVE (read: unbiased) test results and I have summarized a few important ones for easier comparison:

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