Let’s take a look at the 4 major luxury automakers’ flagship lineups:
Audi:
A8
A8L (long wheel-base)
S8 (performance)
BMW:
730d/Ld (not available in US)
740d (not available in US)
740i/Li (not available in US)
750i/Li
750i/Li xDrive (AWD)
760i/Li (V12)
ActiveHybrid7/ActiveHybrid7L (hybrid)
Lexus:
LS460/LS460L
LS460/LS460L AWD
LS460 Sport (sports tuned suspension)
LS600hL (hybrid)
Mercedes Benz:
S550
S400 Hybrid
S600 (V12)
S63/65 AMG (high performance)
From the model listing it seems like BMW and MB offer more engine choices than Lexus, however when we take a closer look we can see that Lexus offers more variety than the other two brands. The LS460 has both standard and long wheel-base, with AWD options are available for both and the sports-tuned suspension available for the standard wheel-base version. Also there is a range toping hybrid that offers V8 gas mileage and V12-like performance to compete with the other V12 flagships in the segment.
One can really make a case for either three brands of having the most complete flagship lineup in the segment (Audi is a non-factor in this discussion…) but let’s not forget that Lexus is only 20 years old so I think it’s incredible for them just to be able to be included in this discussion with the more established brands.
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